Circos Brand Karma

Official Blog of Circos

About Circos

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Circos’ mission is to protect the value and cultivate the potential of brands by providing the smartest technologies to interpret brand data and the best consultants to help brand owners act on the insights.  Using our flagship solution, Brand Karma, customers are able to compete analytically and achieve a superior return on their brand investments by increasing awareness, satisfaction, loyalty, and profitability.

Founded in 2006 by three Microsoft friends who successfully completed a 3-year journey together to win back the Windows developer platform via offline evangelists and online social media, Brand Karma today operates out of Singapore, the United States, Greater China, and Europe.  With over 1500 hotels as clients, Brand Karma is the leading business solutions provider for hoteliers seeking to develop, implement, and measure the efficacy of a comprehensive digital strategy.

For more information, visit for more information or contact us at

To stay up to date on what we’re up to, please follow us on Twitter @morrissim.

Below are some stories about us in the press:

TravelWeekly covers Hotels’ Struggle with Social Media based on the PhoCusWright report

A report we did with PhoCusWright, Compete, and Travelport on social media in US Travel

Case Study on Brand Karma: TTG (MENA Edition, January 15th, 2010, page 20)

TUI’s wrap-up of the Buy Tourism Online Conference (in Italian)

Cornell Case Study on Circos as an Innovative Hospitality Firm

Unifocus Forms Strategic Partnership with Circos and gCommerce for Reputation Management

Video of ITB Asia/WIT: Panel Debate — Is Content Really King or Is It All About Price?

Video of ITB Asia/WIT: Taming the Social Media Beast

Wrap-Up of ITB Asia/WIT: The Incredible, Timely World of Social Media

Coverage of Buy Tourism Online (BTO) in Firenze: How to Monitor Your Hotel Through Social Media

Brand Karma Day Singapore 2009 Slideshow (Short)

Brand Karma Day Singapore 2009 Slideshow (Long)

Coverage of ITB Asia/WIT: Social Media Picked as Search of the Next Decade

Coverage of ITB Asia/WIT: Courting the Beast Before It Bites You

Repost of Taming the Social Media Beast on WIT (Web in Travel)

The Talk at WIT Day 1 Web in Travel Conference

The Story of Circos from ACE Singapore.

Circos mentors students interested in hospitality from 4Hoteliers

Circos debates traditional v. new media branding at Asia Luxury Travel Market from The Transit Cafe

So what is your Brand Karma? from WIT (Web In Travel)

Circos applies semantic technology to help brands from PhoCusWright Conference at ITB Berlin

Circos Launches Brand Karma from HotelsMag


Written by mario

April 2, 2007 at 2:51 am

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