Circos Brand Karma

Official Blog of Circos

Facebook is #1 in US

with one comment

As I noted at the Web-in-Travel Conference last October, Facebook was already the most visited website in many Asian countries, and according to Hitwise, for the first time ever more people visited Facebook than Google in the week ending March 13 in the US.

Hitwise also noted a consolidation of web traffic as the 2 sites accounted for 14% of all US internet traffic.  Further Facebook’s growth YOY vs the same week in 2009 is 185% vs Google’s 9%, showing that Facebook still has a lot of upsides.

For brand marketers, the major takeaway is this: if your 2010 marketing plan is essentially the same as your 2008 plan, your emarketing strategy is operating in 2nd gear in today’s world.  Your brand has likely fallen behind, or soon will, in its ability to effectively engage with customers.

Also, with the online landscape consolidating, the longer you wait, the more resources you will need to invest just to catch up and stay relevant.

Furthermore, it’s time to have a conversation with the owners about how social media is shaping consumer expectations more quickly and forcefully than industry or brand communications.  For owners that are building new properties, social media can be especially illuminating to help developers build a product for tomorrow as opposed to yesterday.

Finally, please don’t hire a junior person to run your social strategy.  Facebook is a powerful communication platform with over 400M members worldwide.  Senior brand marketers are needed to understand how your brand should be represented.

The good news is that there is still time, particularly because social media favors creativity.  Due to its viral nature, your brand can go from unknown to superstar quickly (think Susan Boyle).

But your brand has to be good, authentic, and different.

Advertisements

Written by Morris

March 18, 2010 at 3:44 pm

One Response

Subscribe to comments with RSS.

  1. Hello from Belize! I have found your site on google. Interesting content! Angela E. King x

    lofti

    March 30, 2010 at 11:32 am


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: