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Countdown to Brand Karma Day on October 19

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Brand Karma Day 2009

Invitations to Brand Karma Day have been sent out, and we’ve begun preparing for the event.  Given the emergence of social media as a critical component of branding, we thought it’d be a good idea to share what we’ve learned in the last 12 months with our clients, partners, and friends of the company.  Brand Karma Day will take place on Monday, October 19, the day before Web in Travel (October 20-23), which opens ITB Asia (October 21-23).

Brand Karma Day has been designed to help hoteliers turn their social media into a strategic asset.  We’ll cover 3 topics:

  1. The Numbers Crunch — This session kicks off Brand Karma Day and will be a good foundation for anyone whose brands are impacted by social media.  We’ll discuss the numbers behind social media, their implications, and recent best practices.  Also for the first time, we’ll share the results of our analysis on the Asia-Pacific hospitality market.
  2. Chatter Clutter — The 2nd session builds on the insights from the first session and focuses on the operational aspects of the customer experience, including both the physical attributes (or hardware), and services.  We’ll explain the “Diamond” framework that integrates guest satisfaction surveys with Brand Karma data, and show brand owners how they can use it to prioritize operational improvements.
  3. Money Matters — The final session brings it all together by focusing on how hotel owners can use social media to increase RevPar.  We’ll teach brand owners about Swing Travelers and how to micro-target them.  As a part of this, we’ll show brand owners how to identify and communicate their operational differentiators versus their competitors to create more value in their rates.

I hope you can all make it! To register, go to Brand Karma Day


Written by Morris

September 7, 2009 at 10:17 pm

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