Circos Brand Karma

Official Blog of Circos

Vitamins and Painkillers

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Last week Mario and I attended Web in Travel in Singapore, and then its companion conference, ITB Asia.  We met a lot of people, showed them Brand Karma, which we’re very proud of, and made lots of new friends all over the travel industry.

One major concern on several travel executives’ minds is: how will social media affect my brand reputation  and how do I manage it?  After demoing Brand Karma, we received warm receptions that we hope will turn into fantastic partnerships.

One of the reasons that these conferences went so well for us was because of a meeting we had with a prominent VC as the market fell apart.  VC meetings can go any number of ways, especially in this market, but this one, I have to say, was world class awesome.  My favorite nugget:

  • Don’t sell vitamins; sell painkillers

Thank you.  That made a world of difference.


Written by Morris

October 28, 2008 at 1:35 pm

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