Circos Brand Karma

Official Blog of Circos

Smaller Websites has higher eCPM

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I recently wrote a post about larger traffic doesn’t = greater CPM, and now PubMatic has published a similar report. I’ve included the summary chart below, but you can read more in detail here.

Ad Price Index

One of the interesting points in the report is that the “eCPMs for social networking sites are among lowest by vertical, though they have increased 69% from $0.22 in January ’08 to $0.37 in March ’08.”

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Written by Morris

April 8, 2008 at 5:53 pm

Posted in ecpm

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