Comments for Circos Brand Karma

Comment on Finding your brand differentiators by Sante

Sante — Wed, 25 Nov 2009 20:24:58 +0000

Hello Morris,
I too was at BTO and blogged the event live in English for the international audience.

I very much enjoyed your presentation rich in suggestions and considerations on what to do and how to do it, pushing the boundary beyond the typical SEO techniques.

Social Media is definitely a strategic player hotels should embrace without hesitating.

Your post summarizes so well what many of us recommend to hoteliers.

I think the future is definitely going in the direction of personalization and a greater level of attention to Guests – our challenge in Italy is to convey the message and get the smaller hotels involved in Social Media. Many still see this as “far away in the future”.

Comment on To Bing or Not by rerAnedrisy

rerAnedrisy — Wed, 25 Nov 2009 16:02:34 +0000

Various of folks talk about this matter but you said some true words.

Comment on Finding your brand differentiators by Morris

Morris — Wed, 25 Nov 2009 14:50:13 +0000

Dear Giovanni, well said. Being in the hospitality business means that people do come first. I think empathy is the gold standard in service. In other words, the staff must be able to put themselves in the shoes of their customers and “feel” the guest experience from their customers’ point of view in order to get it right.

Social media is a platform for guests to talk about what went well and what didn’t go well, but because it’s people that drive social media, hotel owners must start with pleasing guests as the core first principle.

Comment on Finding your brand differentiators by Giovanni Cerminara

Giovanni Cerminara — Wed, 25 Nov 2009 10:58:09 +0000

Hello! My name is Giovanni Cerminara, Bto blogger, I really appreciated this post and your presentation as well. I’m in agreement with you. I think it’s correct to point out that social media is once again only a marketing tool useful to analyze and understand what guests exactly are thinking about the hotel, service and location and through them trying to “re-build” an – identity – by leveraging on history, a service or something bulky but easy to remember. According to me Social media doesn’t solve business problem but it can only help the hoteliers to solve their problems.
But the problem is that a lot of italians’ hotels are run by families, and sometimes it can happen that they are not so inclined to “rejuvenate” theirs building or to lead the staff in the right way. Finally, according to me, the first marketing strategy should be starting by staff because I noticed that several of hoteliers currently are more focused on Social Media. I think that the most important thing is keep in mind and don’t forget the important role played by human relations which are the first marketing strategy.

Comment on Swing Travelers by Jimmy Rogers

Jimmy Rogers — Fri, 06 Nov 2009 05:32:57 +0000

You have a good point about swing travelers. I think we should really consider how much research goes into booking trips these days things to the web. I just found a site that claims to search EVERY travel site for prices – http://www.1000travelsites.com and from testing it out I believe it’s true. One can only wonder what travel will be like in the future because of developments on the web.

Comment on Taming the Social Media Beast Wrap-Up by Rockhopper

Rockhopper — Tue, 27 Oct 2009 12:59:11 +0000

Another posting filled with nuggets of wisdom regarding the effective use of social media. These are my favorites:

Use content about your differentiators as “landing lights.”
Guide interested consumers to your hub with great content.

Engage, not advertise.
Share things that would interest them, do things that would please them, reward their loyalty, and personalize whenever possible.

Ignore these at your peril…

Rock on!

Comment on Taming the Social Media Beast Wrap-Up by Michela

Michela — Mon, 26 Oct 2009 15:55:43 +0000

thanks for sharing these great ideas.

Comment on Revisiting Twitter, Part 2: How to be in the know without being “in” by David Mondrus

David Mondrus — Wed, 19 Aug 2009 07:10:53 +0000

However, wouldn’t people who are dissatsified with the airline be much more likely to tweet about it? Is there a way to discount that factor?

Comment on We’re hiring software engineers in Singapore by Annneocy

Annneocy — Sat, 15 Aug 2009 05:40:26 +0000

Really interesting topic going on here…Thanks alot for this usefull information really learnt alot from it and a good contribution by you on the web. Keep it up with good blogs like this.

Comment on Revisiting Twitter, Part 1: Distribution at the speed of RT by Revisiting Twitter, Part 2 « Circos Brand Karma

Revisiting Twitter, Part 2 « Circos Brand Karma — Thu, 09 Jul 2009 11:50:47 +0000

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