Viral wedding video generates revenue
A little over a week ago I passed around a video that featured a couple’s wedding entrance. At that time, there were a little over 10,000 views of the video on YouTube. I wanted to share the video with my friends because I had found the video to be quite entertaining, as it was an entire wedding party having a great time introducing the bride and groom, grooving down the aisle in a church to a pretty hip song. They were having a good time genuinely, and though a bit goofy and dorky at times, was a nice break from the usual gloom and doom news.
Fast forward to today. The video of Kevin and Jill’s wedding entrance has gone from 10,000 to 15M. The song has been identified to be Chris Brown’s “Forever,” which enjoyed a windfall from the exposure despite the fact that the song was released more than a year ago. The success prompted Google to blog about it, citing encouraging numbers that are sure to make Brown’s label very happy given his recent problems. Among impressive chart numbers on both Amazon and iTunes, according to Nielsen SoundScan’s report for sales ending July 26 Chris Brown’s “Forever” was downloaded over 50,000 times.
The couple, not wanting to benefit directly, have instead set up a website that directs traffic to donate to charity at http://www.jkweddingdance.com.
Here’s the video below. Enjoy.
