Smaller Websites has higher eCPM
I recently wrote a post about larger traffic doesn’t = greater CPM, and now PubMatic has published a similar report. I’ve included the summary chart below, but you can read more in detail here.
One of the interesting points in the report is that the “eCPMs for social networking sites are among lowest by vertical, though they have increased 69% from $0.22 in January ‘08 to $0.37 in March ‘08.”
